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Hi there! 👋

I was moving houses last week, so after a week of non-stop boxing and unboxing, we’re ready to dive into the Reboot Series again.

And after Culture and Finance, we start a new track: Operations.

This is where things really get interesting.

And we start with my least favorite thing about e-commerce: tech stack.

Legacy tech stack is killing e-com businesses each day, every day.

Days that you were running a highly customized Magento webshop that costs you $200k a year in maintenance are over.

Imagine driving a car that - each time you take it to the garage - you get charged $30k in maintenance.

You’ll probably switch cars, right?

Highly customized systems require developers and admins and IT staff an consultants and… well you get my point.

The only one who benefits from a custom IT stack is the one who built it.

So this is a bitter pill to swallow since you have probably have invested loads of cash into your custom tech stack. But please do one thing:

Kill it.

And move over to the best out-of-the-box system you can afford.

It will allow you to focus on building top line revenue rather than maintaining a salesplatform.

Yes, it will take some time and it requires to rethink certain internal processes.

But I’d rather change an internal process than have something built (and maintained) in order to keep doing things the way we did for years.

So kill custom IT tech stack, fire the business who has sucked the life out of your business for the past 7 years (read: the business that has sold you the custom IT stack) and move on to a lean operation.

Next up; Strategic VS Non-Strategic operations.

Stay tuned.

Have a great day,

Erik

Whenever you’re ready, there are three ways I can help you.

1. 1:1 Advisory for E-Com Managers: I help you run, scale & optimize your e-commerce business.

2. Resource Library. Useful resources for every marketer. Includes an E-Commerce Audit Report, ChatGPT Prompt Guide & Midjourney Masterclass.

3. Book a 1:1 Call. A No Bullshit 20 min Ask Me Anything call. If you’re facing challenges in online business, I’m happy to talk.

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