^{Time to Read: less than 2 minutes}

Hi there! 👋

E-Commerce Brands are broken.

At least, a lot of them.

And it’s a result of years and years of automatic growth, accelerated by COVID.

Selling with the wind in the sails is easy. But when you’re facing a headwind and revenue is not as guaranteed as it was, you realize that you haven’t been optimizing your business.

Fast forward to a post COVID era, many brands struggle.

• Rising costs

• Slimming margins

• Declining consumer spend

Combine those issues with wrong decisions (or worse, no decisions at all), and you'll find yourself walking a very thin rope.

In the next 12 weeks, I'll share with you my gameplan.

And the best thing is, this gameplan is for everyone who wants to accelerate revenue & profits in a short period of time.

Even if you’re already growing profitably at a double digit growth.

Every e-commerce business needs to press the reboot button every once in a while.

📉 Any business that isn't reaching its full potential comes down to issues in four key areas.

1️⃣ Culture
2️⃣ Finance
3️⃣ Revenue
4️⃣ Operations

In other words, every profitable e-commerce business nail all four key areas.

I've been using this gameplan in both struggling as well as thriving businesses. And I guarantee you, 80% of this gameplan works for both.

If you don’t want to miss out, be sure to add this e-mail to you safelist or reply with “REBOOT” (or any other verb you like). It will tell your e-mail provider that I’m not a Nigerian prince giving away a billion bucks.

Next week we’ll start with key area 1: Culture.

And to give you a sneak peek:

Stay tuned. Have a great Sunday.

Erik

Whenever you’re ready, there are three ways I can help you.

1. Interim E-Commerce Management: I run, scale & optimize your e-commerce business.

2. Resource Library. Useful resources for every marketer. Includes an E-Commerce Audit Report, ChatGPT Prompt Guide & Midjourney Masterclass.

3. Book a 1:1 Call. A No Bullshit 20 min Ask Me Anything call. If you’re facing challenges in online business, I’m happy to talk.

⚡⚡⚡