Hi there! 👋

Wanna double your business without doubling the work?

Sure thing.

Mathematically there are only three ways to boost revenue in e-com.

→ Increase the average order value (AOV)
→ Increase the number of orders per customer (frequency or F)
→ Increase the total number of customers (C)

Let’s call these the Three Multipliers.

Share a random revenue growth hack, and I'll fit it into one of these.

Here's how it works.

Company A has 10 customers this week. Each ordered once, spending $100.

That's 10 x 1 x 100 = $1,000 in revenue.

Simple, right?

To double revenue, Company A could:

• Double the number of customers

• Double the order frequency

• Double the AOV to $200

Any one of these would bump revenue to $2,000.

"But doubling any single multiplier is impossible," you say. "I'm already trying!"

The magic of the Three Multipliers: you don't need to double any single multiplier alone.

A 30% gain in each multiplier more than doubles revenue.

Check it out:

Company A BEFORE:

• AOV: $100

• Frequency: 1

• Customers: 10

• 💵 Revenue: $1,000

Company A AFTER:

• AOV: $130

• Frequency: 1.3

• Customers: 13

• 💵 Revenue: $2,197

That's a 220% increase!

A 30% bump in each is usually doable in a year, especially since most e-com businesses are underoptimized.

But some tactics are better than others. You could buy 30% more customers overnight with ads and discounts.

But that’s not sustainable.

For strong, profitable growth, follow a specific order with these Multipliers.

Stay tuned, have a great Sunday!

Erik

Whenever you’re ready, there are three ways I can help you.

1. 1:1 Advisory for E-Com Managers: I help you run, scale & optimize your e-commerce business.

2. Resource Library. Useful resources for every marketer. Includes an E-Commerce Audit Report, ChatGPT Prompt Guide & Midjourney Masterclass.

3. Book a 1:1 Call. A No Bullshit 20 min Ask Me Anything call. If you’re facing challenges in online business, I’m happy to talk.

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