Hi there! 👋

Ever heard of Robert Smith?

He went from $0 in 2000 to $10 billion over 20 years. Now, he’s richer than Oprah and the wealthiest African American in the USA.

His firm Vista is famous for the “Vista Playbook.” They buy companies, implement the Playbook, boost growth and profits, then exit.

The #1 tactic in the Playbook?

→ Raising prices.

Smith’s thesis: Entrepreneurs undervalue their products. They're afraid to charge more. So, he buys the company, raises prices, and sees an instant profit boost.

I’ve found the same works in e-commerce reboots.

Most #e-commerce businesses are afraid to charge more.

First thing I do? Test price elasticity. Increase prices on popular products and see what the market will bear.

It’s easy. Log into your backend and make a few edits.

Here’s why it works:

→ Most products are underpriced.
→ Higher prices = higher perceived value.
→ Customers pay for quality.
→ Boosts profit without extra cost.
→ Quick wins build momentum.

No other tactic is as simple. You’ll love the results.

Stay tuned, have a great Sunday!

Erik

Whenever you’re ready, there are three ways I can help you.

1. 1:1 Advisory for E-Com Managers: I help you run, scale & optimize your e-commerce business.

2. Resource Library. Useful resources for every marketer. Includes an E-Commerce Audit Report, ChatGPT Prompt Guide & Midjourney Masterclass.

3. Book a 1:1 Call. A No Bullshit 20 min Ask Me Anything call. If you’re facing challenges in online business, I’m happy to talk.

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