⚡ 029 How you supercharge your marketing efficiency

In current e-commerce, optimizing team efficiency is an underestimated asset.

We focus too much on external factors.

By optimizing team efficiency, you can generate much more output and free up time to strategic stuff.

At JB, we did exactly this by leveraging AI into our workflows.

In today’s issue, I’ll tell you more about our journey into AI and how we’re cutting down over $100.000/year in manual labor.

Background

Like many e-commerce businesses, we (and you, probably) face storming conditions.

• Rising costs

• Slimming margins

• Increased competition

You can lower your prices, get better distributor agreements and try to scale down tech architecture.

However, there is a limit on what you can do on these factors.

Increasing business efficiency is one component vastly underrated.

We used a 3-step approach to supercharge our marketing output and amplify productivity by leveraging AI into our business.

And you can do this to.

Step 01. Deep Dive

Your marketing team is held back by manual work.

• Creating visual content

• Writing product descriptions

• Creating marketing campaigns

• etc etc

These are just 3 examples of tasks that require lot’s of manual work.

At JB, we did a in-depth analysis of our workflows. We looked at opportunities and challenges.

We found bottlenecks.

Step 02. Roadmap Design

Based on data from step 01, we work with the entire marketing team and created challenges that helped them understand how to leverage AI in their workflows. In this step, it becomes clear how much time you save by using AI.

Step 03. Implementation & Team Training

With curated tools we created custom workflows for each team member. Within 4 weeks, our entire marketing team was up to speed and supercharged their output using AI.

“Sounds cool Erik, but what about the numbers?“

By leveraging AI into our marketing workflows, we save more that 60 hours of manual work each week. Over a period of 52 weeks, that compounds in a saving of over $100.000.

I’ve compiled the numbers in the following table.

The best thing is;

• We’re a normal business, nothing fancy

• This process took us less than 4 weeks

• We’re already seeing insane productivity boost

I’m hugely fascinated by the possibilities AI brings to businesses. If you want to have a chat about AI and business, don’t hesitate to contact me.

Have a great Sunday!
Erik

Whenever you’re ready, there are a few ways I can help you.

1. Resource Library. Useful resources for every marketeer. Includes an E-Commerce Audit Report, Social Proof Playbook & Midjourney Masterclass.

2. Book a 1:1 Call. A No Bullshit 20 min Ask Me Anything call. If you’re facing challenges in online business, I’m happy to share my decade of experience.

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